Red Rooster, Australia’s iconic chicken shop, has kicked off its latest campaign titled “Crunch Time” in preparation for the Footy Finals season. This campaign, created in partnership with Leo Burnett, is strategically designed to allure sports enthusiasts into savoring Red Rooster’s delectable fried chicken and burgers while also building on its longstanding relationships with sporting teams like the NRL’s Sydney Roosters, AFL’s St Kilda FC, and Touch Football Australia.
At the heart of the campaign is a captivating 15-second flagship advertisement, complemented by three 6-second variations featuring esteemed Sydney Roosters players – Joseph Sua’ali’I, Sam Walker, and Sandon Smith. Scheduled to launch on August 28, the campaign will be rolled out across free-to-air television, social media platforms, digital channels, and within Red Rooster restaurants.