Considering making yourself the face of your venture? Balancing the fine line between personal branding and professionalism can be quite a task, but worry no more!
In this long-form blog, we delve deep into understanding how to successfully blend your personality with your brand and forge a trusting relationship with your clients, thus driving sales upwards.
This piece has been brought to you in association with Sarah Scott, Brooke Sellas, and Lisa D. Jenkins. To get a deeper grasp of Sarah’s works, browse until the end of this very text!
Embarking On The Journey Of Becoming Your Brand’s Public Face
If you are the proud owner of a marketing agency, making yourself the public face of your brand springs forth a wealth of implications that must be addressed carefully. Sarah Scott, the mastermind behind Sarah Sott Studios, a comprehensive podcast management company, provides her precious insights on the significance of personal branding for agency owners based on her hands-on experience with esteemed clients like Facebook marketing maestro Andrea Vahl and personal branding mentor Christine Gritmon.
Claiming the title of your agency’s founder or CEO infers that you have unofficially signed up to represent your brand on public platforms. “Remember, people transact with people,” Sarah points out, instead of simply engaging with imperson