AFFINITY, a full-service agency, has recently introduced Gavin Sommer as its new General Manager (GM), boasting over 25 years of experience in strategy and marketing.
Hailing from a background as Senior Digital Marketing Director and Digital Engagement Lead Principal at Accenture Song, Sommer brings a wealth of expertise to his new role. His extensive career includes pivotal positions at renowned organizations like Clemenger BBDO, DDB Group Australia, Menulog, and Spark44, where he honed his skills in retention marketing, customer acquisition, brand strategy, and retail marketing.
In his capacity at AFFINITY, Sommer is set to utilize his strategic prowess and agency acumen to provide mentorship and drive the team’s ongoing growth and development.
“I’m thrilled to join AFFINITY and contribute to driving innovation and growth,” expressed Sommer. “I am passionate about guiding teams towards strategic transformation to fuel sustainable business expansion.”
Luke Brown, CEO of AFFINITY, expressed his excitement about Sommer joining the team, highlighting his unique blend of strategic acumen and execution capabilities. Brown is confident that Sommer will play a vital role in advancing the agency’s mission to accelerate growth and deliver exceptional value to clients.
Angela Smith, CEO of AFFINITY, emphasized the significance of Sommer’s appointment at a pivotal juncture for the agency, marked by upcoming collaborations with ambitious clients.
“With new partnerships on the horizon, Gavin’s leadership is pivotal as we gear up for a year of growth and positive momentum,” Smith remarked. “Our focus is on challenging traditional agency norms, shifting away from conventional ‘colouring in’ approaches to redefine the possibilities of effective marketing strategies that leverage the power of creativity and technology.”